Designing for 11+ years. I've helped founders turn abstract ideas into systems that secured seed funding, shaped how teams work with AI, and built design systems adopted across large scale design and engineering teams.
I support early-stage startups and solo founders in defining product, customer, audience, and market, delivering investor-ready concepts, research, and prototypes, helping secure seed funding and giving founders the confidence to commit to building their product in full.
Working inside agile teams on large, established platforms, owning design systems adopted by both design and engineering, and leading accessibility work that helped define a new business unit.
Behind the scenes on product and design work, defining AI processes and building design systems across multiple client products.
Featured
Work
Showcasing recent product, visual and design systems work.
Scoping and prioritisation, stakeholder alignment with founders and teams, discovery research, user interviews, usability testing, synthesis, and delivery from early concept through to shipped products and features.
Brand identity, typography, colour and layout, illustration and iconography, motion, applied across product + web interfaces.
Architecture, component libraries and token structures, aligning systems with the codebase and working alongside engineers in HTML and CSS.